Why Buy a Colour Copier?

The Advantages of Colour Documents

In today's business world, it's important to take advantage of the latest technologies in order to gain that competitive edge. Whether you're selling a product, a service, or an idea, you have to stand out from the crowd. The use of colour copies and printouts is one of the most effective ways to project a more professional image when communicating with your customer.

A survey by Psychology Magazine found that using colour as opposed to black and white documents had the following advantages:

• In a training environment, the class retained the information 72% more effectively.
• In a sales environment, the business communications were 74% more effective.
• In an interactive presentation, attendees were 76% more motivated to participate.
• In a business presentation, people were 80% more likely to read the colour documents.
• When communicating any type of information, people comprehended documents in colour 72% more
• effectively than those in black and white.
• In addition to making you appear more professional, these psychological advantages can persuade a
• customer to select your product, service, or idea without even knowing why. In other words, colour is powerful.